2025

Bombay Shaving Company

38 stylists taught me what a pro tool needs

What happened

We developed a full go-to-market plan for the professional range, from product design to how salons would buy and service it, and presented it to the category team.

Try it: from research to plan

Sample data

Open each source. The plan fills in as the evidence comes in.

One-on-one conversations with salon professionals across 13 cities.

The go-to-market plan

Product design for professionals
Subscription and rental models
Distributor plan
Influencer channel

Where it started

A live project with Bombay Shaving Company's category team: should the brand build for professionals, and how?

Who we asked

38 stylists across 13 cities, more than 120 survey responses, and over 3,200 product reviews and social posts to see how professionals talk about the tools they use.

What we recommended

Product design inputs for a professional range, subscription and rental models to lower the upfront cost, a distributor plan, and an influencer channel to reach salons.

What happened

We developed a full go-to-market plan for a professional trimmer range, covering product design, pricing models, distribution and how to reach salons, and presented it to the category team.